{"id":12504,"date":"2026-05-04T18:56:15","date_gmt":"2026-05-04T16:56:15","guid":{"rendered":"https:\/\/askalf.com\/faqs\/quest-ce-quune-plateforme-en-marque-blanche-ou-en-marque-grise\/"},"modified":"2026-05-04T19:03:46","modified_gmt":"2026-05-04T17:03:46","slug":"quest-ce-quune-plateforme-en-marque-blanche-ou-en-marque-grise","status":"publish","type":"faqs","link":"https:\/\/askalf.com\/fr\/faqs\/quest-ce-quune-plateforme-en-marque-blanche-ou-en-marque-grise\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;une plateforme en marque blanche ou en marque grise ?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test.thisisalf.comwp-content\/uploads\/2022\/02\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1-1024x681.jpg\" alt=\"Alf white label platform grey label\" class=\"wp-image-795\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Alf est une plateforme qui peut \u00eatre configur\u00e9e pour le compte de ses clients en marque blanche ou en marque grise.<\/p>\n\n<p class=\"wp-block-paragraph\">La marque blanche signifie que le client personnalise sa plateforme pour qu&rsquo;elle ressemble \u00e0 son identit\u00e9 existante, la rendant enti\u00e8rement sienne (par exemple, les graphiques, la marque, les couleurs, les polices&#8230;).<\/p>\n\n<p class=\"wp-block-paragraph\">Le label gris, quant \u00e0 lui, pr\u00e9sente la plate-forme Alf telle qu&rsquo;elle a \u00e9t\u00e9 con\u00e7ue \u00e0 l&rsquo;origine. Cela signifie qu&rsquo;il s&rsquo;agit d&rsquo;une configuration pr\u00eate \u00e0 l&#8217;emploi, avec un nombre limit\u00e9 de possibilit\u00e9s de personnalisation. La version \u00e9tiquette grise inclut la marque Alf.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Lire la suite :  <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/thisisalf.com\/en\/faqs\/how-do-i-access-to-alf\/\">Comment acc\u00e9der \u00e0 la plateforme Alf ?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/thisisalf.com\/en\/faqs\/how-is-the-alf-platform-customizable\/\">La plateforme Alf est-elle personnalisable ?<\/a><\/li>\n<\/ul>\n\n<script type=\"application\/ld+json\">{\n                        \"@context\": \"https:\/\/schema.org\/\",\n                        \"@type\": \"Product\",\n                        \"name\": \"What is a white label or grey label platform? - Alf\",\n                        \"image\": [\"https:\/\/thisisalf.com\/wp-content\/uploads\/2022\/11\/alf_article-32.jpg\"],\n                        \"description\": \"Alf is a platform that can be configured on behalf of its clients on a white label or grey label basis. Let's take a look at the differences\",\n\n                        \"brand\": \"ALF\",\n                        \"aggregateRating\": {\n                        \"@type\": \"AggregateRating\",\n                        \"ratingValue\": \"4.81\",\n                        \"reviewCount\": \"88\"\n                        },\n                        \"offers\": {\n                        \"@type\": \"Offer\",\n                        \"url\": \"https:\/\/thisisalf.com\/en\/faqs\/white-label-or-grey-label-platform\/\",\n                        \"priceCurrency\": \"EUR\",\n                        \"price\": 0,\n                        \"availability\":\"InStock \",\n                        \"seller\": {\n                        \"name\": \"ALF\",\n\t\t\t \"@type\": \"Organization\"\n\n                        }\n                        }\n                        }\n                       <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Alf est une plateforme qui peut \u00eatre configur\u00e9e pour le compte de ses clients en marque blanche ou en marque grise. La marque blanche signifie que le client personnalise sa plateforme pour qu&rsquo;elle ressemble \u00e0 son identit\u00e9 existante, la rendant enti\u00e8rement sienne (par exemple, les graphiques, la marque, les couleurs, les polices&#8230;). Le label gris, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12506,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"cat-faqs":[10],"class_list":["post-12504","faqs","type-faqs","status-publish","has-post-thumbnail","hentry","cat-faqs-platform-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce qu&#039;une plateforme en marque blanche ou en marque grise ? - Alf<\/title>\n<meta name=\"description\" content=\"Alf est une plateforme qui peut \u00eatre configur\u00e9e pour le compte de ses clients en marque blanche ou en marque grise. 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